Website Optimisation Services
SEO was already a head-scratcher. Now you’ve got AI search, changing algorithms, declining traffic, and more competition fighting for the same clicks.
I find and fix the things stopping your website from being discovered — across traditional organic search and AI-driven results.
SEO | GEO | AEO | On-Page Optimisation | Content Optimisation
Visibility that supports growth
That’s what website visibility can feel like.
You put in the work, you think you’ve got things pinned down, then Google’s algorithms change. Your rankings drop. Traffic disappears. Or the pages you’ve spent hours creating never seem to get found in the first place.
And now, people aren’t only using traditional search engines to find businesses. They’re asking AI tools questions, comparing their options, and looking for recommendations.
That’s why I don’t optimise your website for one platform.
I look at how your website is structured, what you’re targeting, how individual pages are optimised, and whether search engines and AI systems can understand what you actually offer.
Then I focus on the changes that can make the biggest difference to your visibility.
Find the opportunities
No two websites have exactly the same visibility problems, which is why I don’t start with a predetermined checklist.
I’ll identify what’s stopping your website from performing and focus your investment where it can have the biggest impact.
Make it easier for search engines — and your audience — to understand what each page is about.
I optimise the elements that influence organic visibility, including page titles, headings, search intent, keyword targeting, internal links, page structure, and existing content.
It’s not about squeezing another keyword into your copy.
It’s about making sure every important page has a clear purpose and a reason to appear when your audience searches.
Ranking is useful. Ranking for something that actually brings you business is much better.
I’ll research how your audience searches, identify the opportunities you’re currently missing, and build a strategy around the terms, topics, and pages most likely to contribute to your wider business goals.
That could include keyword research, competitor analysis, content gaps, high-value page optimisation, local SEO, or identifying pages that are competing against each other.
The goal isn’t simply more traffic.
It’s more of the right traffic.
Search doesn’t stop at Google’s traditional results anymore.
Your customers can discover businesses through AI Overviews, ChatGPT, Perplexity, and other AI-driven search experiences.
GEO — Generative Engine Optimisation — focuses on making your website and its content easier for these systems to understand, retrieve, and reference.
I look at your content structure, entities, topical relevance, authority signals, answer-focused content, and wider digital presence to identify opportunities to strengthen your visibility across AI-driven search.
And because SEO and GEO increasingly overlap, I don’t treat them as two completely separate strategies.
I optimise for how people search now.
Make your existing pages work harder
Sometimes you don’t need more content. You need the content you’ve already invested in to work harder.
I’ll identify pages that are underperforming, targeting the wrong searches, competing against each other, or failing to give visitors what they’re looking for.
Depending on what I find, that could mean refining search intent, improving headings and page structure, consolidating overlapping content, strengthening internal links, or repositioning a page around a better opportunity.
Less publishing for publishing’s sake. More purpose behind every page.
Three things worth looking at
That’s exactly what my free website audit is for.
I’ll review your website and identify three things that could be holding back its growth, so you know where your biggest opportunities are before investing in anything.
No 40-page report.
No enormous list of problems designed to scare you into hiring me.
Just three things worth looking at and what I’d recommend doing about them.
Get a free website auditA joined-up approach
A number-one ranking means very little if it's bringing in people who were never going to buy from you. I look at visibility as part of your wider website strategy — what you're being found for, which pages people land on, and whether those pages support what you're actually trying to achieve as a business.
Some consultants focus on traditional SEO. Others have pivoted entirely to GEO. I don't think you should have to choose. I optimise your website for traditional organic search while strengthening the signals that can help it appear across AI-driven discovery too.
I'm not going to tell you to publish four blogs a month because that's what an SEO package says you should do. Sometimes you need new content. Sometimes you need to fix what you've already got. And sometimes the real problem is your site structure, targeting, positioning, or customer journey. I'll tell you which one it is.
You always know who you're working with — AKA, me. I don't hand your work off to juniors or disappear behind an account manager. Whether you bring me in for a one-off project or ongoing support, you work directly with the person analysing your website and developing the strategy.
Let’s get started
You don’t need another list of keywords gathering dust in a spreadsheet.
You need to understand what’s stopping the right people from finding your website — and what needs to change.
Whether your organic traffic has stalled, important pages aren’t ranking, or you’re wondering how AI search fits into everything you’re already doing, I’ll help you work out where the gaps are and what to prioritise.
“Hannah helped me enormously with the SEO for my website, redesigned and improved several pages, and clearly explained what was and wasn’t working. She made everything feel far less overwhelming.” — Breda Morrissey
Website optimisation depends on what’s currently stopping your website from performing. It can include on-page SEO, keyword and search-intent research, GEO and AI search optimisation, internal linking, content optimisation, page structure, competitor analysis, and improvements to high-value pages.
I identify the areas that need attention first rather than applying the same checklist to every website.
SEO means ranking in Google’s search results. GEO means being cited by AI (ChatGPT, Perplexity, Google AI Overviews) when someone asks for a recommendation. I do both.
Absolutely. Even if you’re currently ranking on Google and getting website traffic, search is changing. Over 37% of people are now beginning online searches with an AI tool like ChatGPT, and this is likely to increase (Search Engine Land).
So, GEO is about staying ahead of the curve and investing in your visibility now…instead of playing catch-up later.
Yes, I offer services for local clients in Northamptonshire, across the UK, and further afield.
My previous projects include supporting agencies and brands in Canada, the US, Australia, Ireland, and Singapore.
It depends. SEO can take a while to show results, while AI can be instant. But, both require consistency.
Yes. I can work on individual optimisation projects or provide ongoing support depending on what your website needs.
There’s no point locking you into a long-term package if the work doesn’t require one.
Not ready for support?
My Get Found Playbook is the simple way to make sure your website gets found by audiences and on Google.