Pricing
My Rates
Every project is different, so treat these prices as a starting point rather than a menu.
But you shouldn't have to book a call just to find out whether I'm in your budget.
My Baseline Consulting Rate
£50 per hour
I use my hourly rate for ad-hoc consulting, research, optimisation, implementation and ongoing support.
Larger strategic projects are usually quoted at a fixed fee based on the scope and complexity of the work rather than the number of hours involved.
Complete projects, clearly scoped
Website Copywriting
Website copy isn't a collection of individual pages. So I don't price it that way.
Your homepage needs to work with your service pages. Your service pages need to reflect your positioning. And the entire website needs to guide the right people towards taking action.
That's why I price website copywriting as a complete project rather than charging by the page.
| Project | Starting From |
|---|---|
| Small website — typically up to 5 core pages | £1,250 |
| Standard website — typically 6–10 core pages | £1,750+ |
| Larger or more complex websites | £2,500+ |
Website copywriting includes the strategic groundwork needed to do the job properly, which can include keyword and search intent research, competitor research, messaging, page structure and on-page SEO.
If your website needs deeper work on positioning, information architecture or search strategy before we start writing, I'll tell you. I'd rather fix the underlying problem than write better copy around it.
Get a Website Copy QuoteFocused support where it matters
Website Strategy & Optimisation
Sometimes you don't need a new website or a complete rewrite.
You need to work out what's stopping the one you already have from performing.
I offer focused audits and strategic projects covering organic visibility, content, positioning, UX and conversion.
| Service | Starting From |
|---|---|
| Copy & messaging review | £250 |
| Page optimisation sprint | £200 |
| GEO & AI search visibility audit | £400 |
| Conversion & UX review | £500 |
| Website search strategy | £900 |
| Website content strategy blueprint | £1,000 |
| Brand positioning strategy | £1,250 |
Not sure which one you need? You don't have to diagnose the problem before contacting me.
Tell me what's happening with your website and I'll recommend where I'd start — including what I don't think you need.
Tell Me What's Not WorkingThe flagship programme
The Found, Trusted & Chosen Accelerator
90 Days to Turn Your Website Into a Growth Asset
From £3,000
My flagship 90-day programme brings together the different elements of website growth rather than treating them as separate problems.
We'll work through three stages:
- FOUND: Build the search and content strategy that helps the right audience discover your business.
- TRUSTED: Strengthen your positioning, differentiation, messaging and website copy so visitors understand why you're worth considering.
- CHOSEN: Improve the customer journey through UX and conversion optimisation so it's easier for the right visitors to take action.
The exact scope depends on your website, your starting point and what we uncover along the way.
Payment plans are available.
Explore Found, Trusted & ChosenOnly the work you actually need
How I Work Out Your Quote
I don't believe in adding deliverables just to make a proposal look bigger.
Before quoting, I'll look at what you're trying to achieve, what's already in place and how much work is actually needed to get you there.
If you've already done some of the groundwork — whether that's research, strategy, positioning or usable briefs — I won't charge you to unnecessarily repeat it.
And if I think you need less than you originally asked for, I'll tell you that too.
Let’s find the right starting point
Not Sure What You Need?
That's completely fine.
You don't need to know whether your problem is SEO, positioning, content, UX or conversion before you contact me. Figuring that out is part of my job.
Tell me what's happening, what isn't working and where you want your website to take you.
Tell Me What You're Working OnNot ready for support?
Start with the
Get Found Playbook.
My Get Found Playbook is the simple way to make sure your website gets found by audiences and on Google.