Case study · SEO Stack
How a B2B SaaS platform went from declining open rates to 38% engagement — with one targeted campaign.
01 · The client
SEO Stack is a B2B SaaS marketing platform with a substantial, established email list. The product was strong. The audience was there. But the emails weren’t landing.
02 · The challenge
SEO Stack had built something worth talking about. The problem was the emails weren’t reflecting that. Open rates were dropping, clicks were almost non-existent, and subscribers who’d signed up with genuine interest were quietly disengaging.
The challenge wasn’t just writing better emails. It was cutting through inbox noise in a crowded B2B SaaS market, re-engaging a list that had gone cold, and driving specific actions — all while keeping the brand voice intact.
03 · The approach
Before a word of copy was written, I analysed subscriber behaviour to understand what content had resonated before and what hadn’t. From there I defined clear campaign objectives — increase open rates, boost click-throughs, and strengthen how subscribers perceived the brand.
Subject lines written to spark genuine curiosity — not clickbait, not generic. Benefit-led messaging that made it immediately clear what subscribers would get from reading. CTAs positioned to feel natural rather than pushy, so clicks came from interest rather than obligation.
I implemented tracking from the start so performance could be measured, analysed, and built on for future campaigns — not just a one-off win, but a replicable framework.
04 · The result
Engagement reported for the targeted campaign.
The takeaway
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